We Love KB Blog

2nd June 2020

June Member’s Monthly Blog: Desert 4×4 Accessories


Desert 4x4 Accessories We Love KB Kalgoorlie Boulder

Get Into The Out Back!

At We Love KB, our main goal is to provide our community with relevant information on local businesses and upcoming projects happening in Kalgoorlie-Boulder.

We are implementing a ‘Member of the Month’ blog to show our appreciation by recognising our amazing members who are local businesses and what they have to offer. This gives us the opportunity to showcase these businesses and allow our audience to discover a behind-the-scenes look into some of the friendly faces and reliable services around town!

This month we are focusing on Desert 4×4 Accessories, our very own distributor of 4×4 accessories, locally owned and operated right here in Kalgoorlie. I had the pleasure of speaking with owner Dennis Smedley, who also operates Natrad Kalgoorlie, to discuss his take on operating a small business in Kalgoorlie, exciting developments and goals for the future!

Desert 4×4 Accessories Kalgoorlie

Desert 4x4 Accessories We Love KB Kalgoorlie Boulder

Mr Smedley has always had a love for motor cars, having tinkered on them since his high school days. Growing up in Kalgoorlie, he knew there was always a need for off-road vehicles. This being the case, 4WD accessories and custom modifications had become quite an interest to him.

Desert 4×4 Accessories was originally started with a recommendation from another Natrad store that Smedley was assisting at the Dowerin Field Day, and by setting up a meeting with the State Manager of TJM at the event, things quickly escalated for him and the business..

The company offers a range of products and services, from 4×4 accessories from TJM and other trusted retailers, to fleet servicing, air conditioning, full mechanical repairs as well as a soon-to-be fully-stocked Showroom! 

Desert 4x4 Accessories We Love KB Kalgoorlie BoulderDesert 4x4 Accessories We Love KB Kalgoorlie Boulder

Desert 4×4 Accessories believe what really makes a business is to be all about customer service. They are committed to finding you the perfect item and fit it at the best price. The team have modeled their business to assist people with little time on their hands to get things done themselves, by running a full mechanical and service workshop alongside their 4WD accessory business. 

Operating in a regional city has its ups and downs, but Mr Smedley remains eager that Kalgoorlie-Boulder is a fantastic place to run a business. He reminds us that: “The people in Kalgoorlie make our job easy, and by working alongside other businesses and helping each other out where needed, in turn, we can help our customers.”
By supporting local sporting clubs and offering assistance to their customers where possible, they have made a name for themselves in terms of being community involved and offering friendly service. 

The greatest challenge for the company has ultimately been the effects of Covid-19. The pandemic began as the business was in its first stages of trading, forcing them to stand 3 employees down, leaving only 3 to fend for the business. There’s always going to be positives and negatives in every workplace. Mr Smedley shared that the biggest advantage for him is being able to be your own boss. The disadvantages being the bills and debt, as many assume all small businesses do very well, but the reality is: “It’s extremely hard work trying to make money out of a small business. [The pandemic] really tested us, we’ve managed to get through but we’ll be paying for it for the next few years.”

The most exciting part of running the business for Mr. Smedley, apart from setting it up with a great set of staff and signing up with TJM, would be stumbling across the Westland Autos property. The building itself has good exposure and views of the city, as well as good floor space for the Showroom and a massive workshop with 7 hoists already situated. The space was meant to be for Desert 4×4!

Desert 4x4 Accessories We Love KB Kalgoorlie Boulder

When asked what factors set Desert 4×4 Accessories apart from other local businesses, Mr. Smedley offered: “We focus on what we do, and stay oblivious to other businesses, so there is no competition as such, we are just another option for customers.”
Desert 4×4 has found that word of mouth, social media and support from the local community are their best forms of advertising. Rhys, Charlotte and Dennis are known well throughout the Mining and Automotive sectors, and bring their own network of clients as well.

In terms of future goals, Smedley and the team have a vision of being one of the larger TJM stockists in WA, and hopefully nationwide in the next 5 years. We are keen to see what the future holds for this company on the rise!


To get in touch or place an order with the team at Desert 4×4 Accessories visit their digital directory listing here. Alternatively, you can find them on Facebook and Instagram, email sales@desert4x4kal.com.au or phone 08 9035 05015.

Sinead Porter
Creative Writer
We Love KB